The Travel Trade Barometer (TTB) is a qualitative survey reporting bookings and projecting bookings to the United States. The trade-focused quarterly survey collects input from active travel trade working in-country to sell and promote travel to the United States.
Download the Barometer Program Highlights.
The Travel Trade Barometer is currently active in the following markets:
- United Kingdom
- Mexico
- Germany
- Canada
- Japan
- China
Proposed: Brazil (2011), Australia (2011), S. Korea (2012), India (2012).
The quarterly report provides U.S. companies, destinations, and in-country trade with a non-biased, timely, and accurate bookings review, a short-term forecast on bookings/travel demand, and insight on market conditions.
The Barometer System Login to the right is the "access point" for both respondents (in-country travel trade) and subscribers (suppliers) to access a survey, and to access reports.
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